Glossary
HORECA terms in plain English
Every restaurant, hotel F&B, and catering term that matters in Indian operations — defined, with worked examples and India-specific context.
42 terms, organised A–Z
A
B
C
Cancellation Rate
The share of orders that are cancelled or refunded after being placed.
Channel Margin
Profit margin after channel-specific costs (commission, packaging, ad spend).
Cohort Retention
The share of a customer cohort that returns over time.
Cover (F&B)
One paying guest at one meal in one outlet.
D
F
I
M
O
P
Petpooja
India's largest restaurant POS by outlet count.
Plate Cost
The cost of ingredients in a single plate of a dish.
Plow Horse
A dish that sells well but earns thin margin.
Posist (Restroworks)
Enterprise restaurant POS used by chains and large QSR brands.
Prime Cost
Food cost + labour cost combined as a percentage of revenue.
Professional Tax
A small monthly tax levied by states on persons earning a salary.
Promo Incrementality
The portion of promo orders that are genuinely new (not pulled from full-price demand).
Puzzle
A dish with high margin but low popularity.
S
Shravan
The fifth month of the Hindu calendar (July–August), observed with widespread fasting and vegetarian preference.
Signage Licence
Municipal permission to display a board or sign outside a commercial premises.
Staffing Plan
Tomorrow's cooks + floor staff scaled to forecasted covers.
Star (Menu Engineering)
A dish with high popularity AND high margin — the ideal.
Supply Watch
Forkcast's commodity + news signal layer that flags supply disruption 2–7 days early.