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Glossary

Cancellation Rate

The share of orders that are cancelled or refunded after being placed.

Definition

Cancellation/refund rate on Swiggy and Zomato above ~4% drops your ranking in their search algorithms and silently kills order volume. Most owners never see this number. Forkcast's aggregator panel surfaces it.

Tags

analyticsaggregator
Related terms
Channel Margin
Profit margin after channel-specific costs (commission, packaging, ad spend).
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Cancellation Rate — Indian HORECA glossary | Forkcast