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Glossary

Channel Margin

Profit margin after channel-specific costs (commission, packaging, ad spend).

Definition

Channel margin is the gross margin on an order after deducting commission, packaging, ad spend, and refund drag specific to that channel. A typical Zomato/Swiggy order can flip from 'looks profitable' to 'negative contribution' once these are layered in.

Tags

analyticsaggregator
Related terms
Cancellation Rate
The share of orders that are cancelled or refunded after being placed.
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Channel Margin — Indian HORECA glossary | Forkcast