Glossary
Attach Rate
The ratio of secondary purchases per primary unit (e.g. IRD orders per occupied room-night).
Definition
Attach rate measures how often a sub-outlet captures revenue alongside the primary product. In hotels: IRD orders / occupied room-nights, ADD covers / room-nights, banquet F&B / banquet booking. A falling attach rate signals an internal cannibalisation or service quality drop.
Tags
hotel-fb
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