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Glossary

IRD (In-Room Dining)

Hotel room-service food and beverage delivery.

Definition

IRD is the hotel sub-outlet that serves food in guest rooms. It is high-margin but capacity-constrained, with attach-rate (orders per occupied room) as the key efficiency metric. Falling IRD attach is a leading indicator of buffet cannibalisation or menu fatigue.

Tags

hotel-fb
Related terms
Attach Rate
The ratio of secondary purchases per primary unit (e.g. IRD orders per occupied room-night).
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ADD Buffet
All-day-dining buffet — the workhorse F&B outlet of an Indian hotel.
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IRD (In-Room Dining) — Indian HORECA glossary | Forkcast