First-90-Day Survival Playbook
Email-gated PDF: onboarding, hiring, supplier negotiation, first-month cash management. The playbook the 30% of survivors actually run.
Roughly 30% of new Indian restaurants survive their first three years. The 30% don’t do anything magical — they run a tighter menu, hire slower, lock supplier contracts earlier, and treat day 90 like the real opening, not day 1. This playbook is the day-by-day extract.
Days 1–30 · Soft open
- Lock SOPs for top 20 dishes; train kitchen on plate-cost discipline
- Cap menu to 35 dishes — half a typical opening menu
- Hire 80% of headcount; keep 20% as bench
- Negotiate vendor cash-and-credit split; no full credit until day 60
- Set up POS / Petpooja from day 1; no manual KOT
Days 31–60 · Calibration
- Weekly menu engineering: cull bottom 4 dishes, double-down on top 6
- Move slowest variable cost line (typically packaging) to a quote-comparison
- Run aggregator listings only after dine-in stabilises (avoid commission compounding)
- First WhatsApp re-marketing list (only DPDP-consented numbers)
- Outlet rating health check on Zomato/Swiggy — under 4.0 is a 4-week kill
Days 61–90 · Stabilise + scale
- Lock ingredient contracts for next 90 days (mandi-priced items quarterly)
- Hire #1 full-time accountant or outsource to a CA — by day 75
- Build your supplier B-list (every primary needs a backup)
- Decide on Q2 marketing spend — only after positive contribution margin month
- Set up Forkcast Operating Brain on actual POS data
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