Menu Pricing Calculator
Dish + recipe + city → minimum viable price + recommended price using live Agmarknet mandi feed. The same data layer that powers Forkcast Supply Watch.
Dish details
What you charge and how often it sells.
Drives the recommended price.
Ingredients in this dish
Only what goes into one plate. Onion, tomato, potato, rice, wheat, and oil use live mandi prices when available.
Monthly fixed costs
Spread across your expected plates so per-plate profit is closer to reality.
Your dish economics
Live₹4,20,000 of fixed cost a month ÷ 900 plates = ₹467 per plate.
South Indian pricing in Thane
South Indian cuisine runs a 22-28% food cost band when executed well. The most-missed cost line: coconut + urad dal price moves; tightly linked to tn/kerala mandi.
For Thane specifically: Mumbai overflow; lake-side tourism weekends.
Worked example: Masala Dosa comes out to a plate cost of ₹14 and a recommended price of ₹67 at a 30% food cost target. The minimum viable price is ₹58 — below this, you're losing money on every plate after kitchen labour.
Next: run the viability score for South Indian × Thane, and check the opening cost for Thane.
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